![]() Has the candidate done the research on your company ahead of time?.Which social media channels do you recommend for our business and why? No wonder building an online community has become more important than chasing followers. The amazing thing about a focused and mighty community is that this is where the brands’ most loyal and dedicated customers are. The ability to build and engage the community is the qualifying test of whether someone is a social media manager or a social media user. What online communities have you managed in the past?Ĭreating profiles and pages and then posting content to them isn't the job - most users can do that. Read our guide to being a community manager if you're not sure whether you need a CM or a social media manager. 3 tips to improve your social recruiting strategy.Ask and listen to the answers attentively to learn whether your future social media manager is the star performer your business needs. Including even a few of these questions in your interview process will help you separate the experts from the poseurs. To help you understand what you should be looking for, we compiled a list of 25 social media interview questions to ask. Everyone uses social media, right? So, what differentiates a social media specialist from the average Millennial who grew up using these networks every day? It's been a rapid change, and this has left many marketing managers and VPs unsure about what to look for when hiring for the position. Usually, employed as part of the marketing team, but in some cases working alone and filling in for other duties, like blogging and email marketing. ![]() ![]() But these days, businesses are investing a lot of time to research and test various strategies they should use on social and what other networks they should be on.Īlongside this major shift, the need arose for the social media manager. Even five years after the public launch of Facebook, marketers were still wondering if they should include the Facebook 'fad' in their digital marketing strategy. Social media marketing wasn't always taken seriously.
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